"The Power of Unreasonable People" by John Elkington and Pamela Hartigan

Elkington and Hartigan discuss three different models of social entrepreneurship. The non-profit business models, the hybrid models, and social models. They differ in terms of financial support, revenues, and service/product users. However, all of them intend to deliver a social transformation by focusing on unprivileged groups. The authors analyze the pros and cons of each models, but highlights the positive impacts of each of them by giving case studies of successful organizations and companies. A social venture such as Sekem group is very interesting because not only supports local farmers but also improves the life quality of many Egyptians by offering organic products. In a large scale it is a comprehensive model because the company’s mission to produce a sustainable system improves the crop yields along with the income of local farmers. It also addresses the environmental problems in the country such as the decrease of natural resources and the devastation of the land. Like many of the examples given by the authors, social models that succeed have a strong impact not only on local groups, but also on the nation's economy, environment, and culture.